They ran a noodle stall at Nanmen Market at
18 and chose hind leg meat of Taiwan black swine to make meatballs, making them
particularly elastic. Publicity of word of mouth Innovation, Diversification.
For older generation of Hsinchu citizens, it was splurge to have a meatball
with noodles. With publicity of word of mouth, meatballs at Hairei noodle stall
became famous.
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